ABOUT
London-born Menswear designer Alex Wolfe graduated with a Masters in Fashion Menswear from Central Saint Martin’s College of Art and Design in 2020 and has gained industry experience working for Walter Van Beirendonck, SHOWstudio and Gareth Pugh. Wolfe was the first recipient of the Self-Portrait scholarship and was selected to show during London Fashion Week – for Autumn/Winter ’20, his collection utilised dead stock wool for tailoring and recycled stretch fabrics, and was featured in the Vogue.com article ‘Editors on Their Favourite Moments From The Fall 2020 Shows.’
Born in South London, a high-energy mix of cultural influences inspire Wolfe’s exploration of concepts surrounding ‘Britishness’ and ‘masculine’ identities. Striking a balance between technical innovation and conceptual expression, Wolfe playfully manipulates traditional menswear tailoring and sportswear, proposing a sleek new identity.
In 2021, Alex Wolfe X BIRKENSTOCK launched in stores globally and online gaining international fashion press such as Vogue US/UK/Germany/Italy, L’Officiel Paris/US, i-D, WWD, Hypebeast, W Mag and more. In 2020, Wolfe was announced the Menswear winner of the Artsthread 2020 Global Design Graduate Show sponsored by Gucci.
SUSTAINIBILITY
55% of our most recent collection is made from either certified or preferred fabrics. Sustainable, natural, organic fabrics or recycled textiles.
30% is made from 100% cotton from certified textile companies working with raw material certifications such as GOTS (Global Organic Textile Standard), OCS (Organic Content Standard), BCI (Better Cotton Initiative) and adhere to REACH regulations which cover chemical usage in textile production.
20% is stretch jersey containing either sustainable techno-fabric ECONYL® regenerated Nylon or recycled polyester.
5% of AW26 is loopback jersey knitted in 100% organic cotton.
For tailoring fabrics we source fine worsted wool from Responsible Wool Standard (RWS) certified British mills – or at a minimum – mills that produce 100% certified non-mulesed wool.
